Surviving the 'New Normal':Investing in Agile Technologies is Key to a Resilient Food and Beverage Industry

摘要

This year, the food and beverage industry has had to rapidly adapt to changing circumstances and patterns of consumption - be it suppressed or increased demand. Companies who had invested in agile technologies and machinery were best placed to react to shifting market demands with optimal flexibility when the crisis hit. Surviving recent disruptions required business agility on all fronts - and companies that weren't sufficiently equipped for a drop in demand were faced with a lack of cold storage for perishables, for instance. Conversely, manufacturers equipped with 'digital twins' were able to simulate coronavirus impact scenarios and react quickly and effectively in volatile situations.