Q&A: HAYNES AND BOONE'S TIFFANY FERRIS ON OLYMPICS ADVERTISING, IP ENFORCEMENT

摘要

The Tokyo Olympics will still begin July 23, but the organizers' July 8 announcement barring all spectators from most events has increased the already prevailing skepticism about the games. The ban on all spectators follows the Japanese government's announcement of a state of emergency over COVID-19. Olympics organizers had already banned overseas spectators, an announcement that left many questioning whether to have the games at all. This atmosphere has affected the marketing of this year's festivities and presented new challenges for sponsors and the holders of Olympics-related intellectual property.