A Lanham Act case was "exceptional," thus justifying an award of attorney fees to prevailing plaintiffs where the United Arab Emirates defendants, despite being aware that they were infringing on plaintiffs' tires' marks, willfully exploited plaintiffs' marks for their benefit. However, the case was not "exceptional" so as to warrant an award of attorney fees against a Chinese manufacturer of infringing tires, who was on notice that its conduct infringed on the plaintiffs' marks, where there was no showing that the manufacturer's conduct was malicious, fraudulent, willful, or deliberate in nature.
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