Expanding Performance through the Samurai Spirit of 'Loyal Service'

摘要

Sun Frontier Fudousan Co., Ltd. (President Tomoaki Horiguchi), a company listed on the First Section of theTokyo Stock Exchange, is posting tremendous performance growth by providing far-reaching employee training based on its philosophy. Tomoaki Horiguchi, president of Sun Frontier believes that "philosophy constitutes the core of a person." His own philosophy has been compiled into a single business diary and guide, How a Person Should Live and Work. This book known as the "Sun Frontier Philosophy" serves as the company's bible. Each morning, employees break into groups of five or six people.They read one theme for the day and present their own experiences regarding that theme. At the root of this approach is Rita no Seishin (Altruism), or the spirit of loyal service to others, which is the pursuit of an approach to life that makes a positive contribution to as many people as possible.