Owning and running the most recognizable office buildings in the world can create headaches that usually don't come with other kinds of commercial real estate. How, for instance, do you shep- herd millions of tourists a year through the lobby without annoying tenants? And how do you get the message out that the building is a working commercial property and not just a place where sightseers come to take pictures? W&H Properties, owner of the Empire State Building, is to trying to change the building's image in the minds of New York's powerful leasing brokers. To do so, the firm has undertaken a $500 million renovation meant to restore some of the 1931 building's original look - for instance, by removing the drop ceilings added in the 1950s and outfitting the guards in new maroon Art Deco uniforms.
展开▼
机译：拥有和经营世界上最知名的办公大楼可能会引起头痛，而其他类型的商业房地产通常不会带来这种麻烦。例如，您如何在不使租户烦恼的情况下每年通过大厅赶走数百万游客？以及您如何传达出该建筑物是一个正在运转的商业物业，而不仅仅是观光者拍照的地方的信息？帝国大厦（Empire State Building）的所有者W＆H Properties（W＆H Properties）试图在纽约强大的租赁经纪人的心中改变该建筑物的形象。为此，该公司已进行了5亿美元的翻新工程，以恢复1931年建筑物的某些原始外观-例如，删除1950年代添加的吊顶，并为警卫配备新的栗色装饰艺术风格的制服。
展开▼
