Bringing CSR into the Bottom Line

摘要

Amid tough economic times and shareholder demands for increased accountability, more multinational companies are adopting global standards to evaluate the effectiveness of their corporate social responsibility (CSR) initiatives in energy efficiency, environmental sustain-ability, community service and other sectors.rn"As we face a sustainability crisis that could ultimately even threaten our very existence as a species, we need to know how our companies are positioned to rise to the challenges, provide solutions and adapt to coming changes," said Ernst Ligteringen,rnchief executive of the Netherlands-based Global Reporting Initiative (GRI). "Public access to organizations' economic, environmental and social performance is necessary if we are to inform ourselves of the effects of the choices we make in the purchase of products and services and the effects of the business models we adopt."rnAccording to GRI, the number of companies publicly disclosing their performance against a range of key sustainability indicators has risen markedly over the last year.