How to bring positive societal change through Corporate Social Responsibility (CSR)? Modeling the social responsible enablers using ISM-MICMAC

摘要

On a global level, business organizations are going through a transition as many of them are making strategic changes to become more ethical and socially responsible organizations. CSR is helpful with regard to making an organization socially responsible in terms of current business practices. This study has been conducted in the context of CSR, which is often proclaimed as a vital movement, asking business organizations to lead positive societal change. In this study, we have endeavored to create a structural model of various social responsibility enablers that help an organization to drive positive societal change in the macro-environment. The social responsibility enablers were extracted through a literature review and then analyzed in terms of their importance and association, with the help of expert mining and ISMMICMAC. The findings show that top management commitment, strategic policies, green CSR, and community engagement play an essential role in driving positive societal change.