The bad, the ugly and the good -New consumer research highlights packaging frustrations and delights

摘要

How attitudes to packaging and its functionality have changed over the past seven years, based on a detailed survey of 1,000 UK consumers, is the subject of a new White Paper from leading packaging tapes provider Essentra Tapes. The full results were first revealed at a recent ThePackHub webinar, where Essentra Tape's head of marketing & development, Ian Beresford, unveiled consumers' latest opinions and compared them to previous research in 2013. While the survey showed a 15% decrease in consumer packaging frustrations during this time, at 70% the figure remained high, with difficulty in opening packs still a major gripe among respondents. However, environmental concerns and the huge growth of e-commerce have had a significant influence on consumer opinions, and overpackag-ing is now seen as the number one frustration. Not surprisingly, the Covid-19 pandemic has also had an impact, with the hygienic benefits of packaging becoming more important.