'My Whey' - new probiotic dairy product

摘要

Chr. Hansen introduces a new probiotic concept for whey drinks meeting consumer demands for healthy, convenient and well-documented solutions.rnThe global market for functional dairy drinks is on the rise and developing fast. According to Zenith International the sales in Western Europe, US and Japan alone are estimated to reach €5.25 million by 2011. Western Europe alone accounts for more than 55% of the market (2006).