See the beans with Amcor DeMetXP

摘要

Kaffehuset Friele, Norway's leading coffee roaster, has chosen Amcor DeMetXP for their 250 gram coffee pack, Friele Espresso. The new packaging, which allows the consumer to see the coffee beans through a transparent window, was launched at the end of June.rn"We were working on a new design for our whole beans coffee pack and wanted to create a fresher look without compromising on barrier properties. Amcor DeMetXP allowed us to differentiate our Espresso pack from our competitors and to respond to consumers' desire to see the product inside the pack.Thanks to Amcor's packaging innovation we maintain the quality and rich aroma of our coffee beans with our new pack," explains Harald Hope, Production Manager at Kaffehuset Friele.