Leatherhead Food International announces major corporate rebranding initiative

摘要

Leatherhead Food International, an industry-leading food and drink research and advisory company, has unveiled its new branding and visual identity. Most notably, the company has changed its name to Leatherhead Food Research in a move that signifies the company's renewed focus on applied research and the provision of knowledge for the food sector.rnThe announcement comes at a time of growth and change for the company and, as company CEO Dr Paul Berryman explained, the changes are not just cosmetic. "Leatherhead has a longstanding reputation in the delivery of regulatory, technical and market information services to the food industry, but we knew we couldn't rest on our laurels. Following a detailed survey in 2008, we listened to our Members and started a programme of investment to strengthen our core capabilities.