Leatherhead Food International: rebrands itself and celebrates its 90th Anniversary

摘要

Leatherhead Food International has unveiled its new branding and visual identity (see also p. 14). Most notably, the company has changed its name to Leatherhead Food Research in a move that signifies the company's renewed focus on applied research and the provision of knowledge for the food sector. Dr Paul Berryman the company CEO explained, "the changes are not just cosmetic, with over 1000 food industry members we have a key role in helping the food industry respond to the changing market-place - ensuring that foods are safe, healthy, legal, and appealing. The rebranding effort, from the company name to the new-look logo and website, will help us to convey our vision to our clients, particularly our Members."