LycoRed doubles production of natural red colour to meet growing demand

摘要

LycoRed Ltd., Israel, announces production of Tomat-O-Red8, the only FDA-approved, all-natural red colour based on lycopene, has doubled in the past month. This reflects the drive to meet a growing market demand among food and beverage manufacturers. Consumer awareness for vegan / natural red color has driven the trend through to the food-making decisions by retailers and food manufacturers alike. Although dairy foods and beverages are the main applications for the powerful veganatural trend, the category is expected to grow into bakery, confectionery and cosmetics.