Arla Foods enters joint venture in Australia

摘要

With the ambition to multiply its business in Australia fivefold, Arla has entered a joint venture with Australia's largest cheese importer, F. Mayer Imports. The partnership will help Arla build on decades of success 'Down Under' for its speciality cheese brand, Castello, at a time when Australians are craving quality, culture and artisan cheese. 'Arla Foods Mayer Australia Pty Ltd' is the name of the new joint venture, which is set to market, sell, and distribute imported and local dairy specialty products to the Australian market. The products will be Castello~® cheese, Lurpak~® butter and various high-quality Arla~® products, but the portfolio will also include specialty dairy products from third-party producers in Europe and Australia via F. Mayer.