DSM Insight Series: 1 in 4 consumers prepare and consume breakfast in less than 5 minutes per day

摘要

DSM, the global health, nutrition and materials company, today published the first part of a new report in its Global Insight Series, focused on breakfast habits and behavior in Europe and the US. The report, drawn from a survey conducted in seven countries, shows that breakfast is a meal under pressure. Around a quarter of respondents say they spend just five minutes to prepare and consume breakfast each week day. Even so, an overwhelming majority of consumers say they want this meal to be a healthy one.