Redefine Meat teams up with Israeli meat distributor Best Meister to pull off world's largest carnivore-targeted blind tasting of alternative meat

摘要

Israeli Alt-Meat innovator, Redefine Meat, has revealed the unprecedented success of the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted recently with high-quality Israeli meat distributor, Best Meister, the companies launched a food truck concept named "There's a new meat in town". Following an overwhelming response from the public, Redefine Meat has formed a strategic partnership with Best Meister, who will distribute the company's Alt-Meat products commercially to Israeli restaurants and high-end butchers in the first half of 2021.