Plant power: How can brands formulate appealing meat and dairy alternatives that meet diverse expectations?

摘要

While the traditional dairy and meat markets remain strong, plant-based alternatives are experiencing a surge in demand. Driven by the rising number of consumers adopting flexitarian, vegetarian and vegan diets, this trend looks set to reach new heights. A DSM survey of 5,000 consumers across 10 countries, for example, found that 53% of people said they will look for more plant-based products in the next three to five years. Indeed, 49%, 34% and 29% of respondents in Spain, the UK and Germany, respectively, reported that they will seek to consume more plant-based food and beverages. As the plant-based market continues to expand and becomes ever more competitive, consumer expectations for dairy and meat alternatives are naturally becoming more sophisticated. It is no longer enough for products to just be plant-based; they need to be tasty and nutritious too. So, how can manufacturers meet these increasingly complex demands and ensure brands stand out on supermarket shelves?