Green Tea: Keepinp the 'Magic Potion' business pure and safe

摘要

Although green tea products are associated with a number of well-recognized health benefits, the market is flooded with counterfeit offerings. Special efforts are needed to guarantee product purity and Taiyo, the functional natural ingredient expert, has found a safe way. More and more consumers are consciously opting to improve their diet to maintain their health and prevent disease. As a result, the demand for natural ingredients has never been greater. Many positive and health-enhancing effects have been proven by studies but, at the same time, safe access to high-quality sources is becoming increasingly important. Wherever cultivation and harvesting of the raw materials occurs, farmers are facing similar challenges: capricious weather, falling prices, staff shortages and an unpredictable future for their business. In addition, plants are suffering from ever-higher levels of environmental pollution, extreme climates and the diminishing amount of available and suitable farmland. These conditions subsequently drive up market prices and create a breeding ground for lucrative counterfeit products (food fraud).