FrieslandCampina offers refreshing concepts for a savoury market

摘要

FrieslandCampina Kievit, one of the leading global manufacturers of food and beverage ingredients, has recently conducted a study into trends and developments in the savoury market to better serve its customers in developing winning consumer products. By using its own exclusive online conversation analysis, as well as in-depth market information, global trends like 'clean label' and 'indulgence' have been studied with respect to soups, sauces and ready-to-eat-meal kits. Based on consumer behaviour and needs, Kievit developed a selection of promising concepts for its customers and updated its portfolio of fat powders for the savoury market. Soup, sauce and ready-to-eat meal kit manufacturers can benefit from Kievit's findings and ingredients to win in the market.