It's only natural for successful companies to want to grow their business through expansion into international markets. Up to now, globalization brought with it many advantages, including enabling the consumer to enjoy better goods at lower prices. Like all complex phenomena, however, globalization also brought on problems, some of which have already started to show their effects. The competitive environment among companies and countries that has resulted from globalization has contributed to the creation of standard industrial products―undifferentiated, homogenized, mass-produced products that are spoiled from the start by a downward cost-price spiral that seems to have no end.
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