I joined Artefact three years ago to help add an industrial design practice to a growing and successful research and user-experience practice. We shared the belief that we could no longer separate what a product physically looks like from the way it behaves and how people interact with it. Where traditionally the user interface had been confined to a small portion of the real estate on a smart, beautiful object, increasingly it was becoming the hero experience of the product while the hardware simply provided a stage for that magic. Neither extreme felt right to us, and we set out to forge a more integrated approach.
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