As the world's collective environmental consciousness rises, so does the importance of freshwater supply and environmental conservation. Countries and cities alike actively seek solutions for their water and environmental management needs. With sustainable development an international concern, industry watchers expect the global environmental and water technological market to enjoy robust growth in coming years. In particular, Fortune magazine has hailed the US$360 billion global water industry not only as one of the world's greatest business opportunities but also as the 21st century's answer to oil.
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