BLAZING THE TRAIL FOR MODERN INDUSTRIAL DESIGN

摘要

Dlt is perhaps impossible to overstate the significance of Hartmut Esslinger's impact on modern industrial design. As the founder of Frog Design Inc., a global design consultancy he established in Mutlangen, Germany, in 1969 and then moved to Silicon Valley, Esslinger (pictured far left) has been at the forefront of design excellence for decades. He coined the phrase "form follows emotion," which stood in stark contrast to the "form follows function" edict that dominated industrial design until that point. He has been a dynamic force in the industry, pushing boundaries and taking risks to design products that have stood the test of time. On September 16, during the virtual 2020 IDSA Awards ceremony, Esslinger was honored with IDSA's Personal Recognition Award for his historic achievements and contributions to the industry at large.