A few years back, I set out on an incredible journey when I started my design studio, level design sf, with my creative counterpart and business partner Robin Hubbard. Entrepreneurship can be daunting to anyone, but as a woman the stakes felt higher. I knew I had the skills, having spent 15 formative years of my career in San Francisco where I soaked in the optimistic creative culture and honed my talent within some of the greatest ID studios. Yet despite my proven track record designing a highly awarded body of work, I was fearful that being a woman would hold me back from achieving success. As I looked around at the landscape of ID firms in the Bay Area, there was an unmistakable reality I found impossible to ignore: Nearly every recognized and established industrial design firm was founded by men. I couldn't help but wonder if there was a place for me as a founder. I didn't know why there weren't more female founders. What was stopping women from doing this? Was I about to run into unbreakable barriers?
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