'Evaluating, Appreciating, and Selecting New Ideas: The Problematic Journey of Novelty'

摘要

By definition, novelty does not fit well-established categories. In the business world, life outside the mainstream is harsh, and social objects (e.g., ideas, products, technologies, or organizational forms) that lie off the beaten path tend to be overlooked. Although there is a growing consensus that the process of novelty recognition is key to understanding the journey of novelty from the moment it arises to the time it takes hold (e.g., Cattani et al., 2017; Perry-Smith & Mannucci, 2017; Sgourev, 2013; Zhou et al., 2017), extant research has yet to expound on a crucial and common problem that tends to undermine the recognition of novelty: entering into the attention space of the evaluating audience(s).