Quick. When was the last time you remember being pleasantly surprised by how effectively a company used data about you to improve your customer experience? We all remember back in the '90s the wow of going to an ATM and seeing our actual name on the screen for the first time. We all remember the first time we experienced collaborative filtering from an e-commerce site — "if you liked this, you may also like ...." But lately it seems the corporate world's flattened out or fallen off the learning curve in leveraging the data it has about us — as evidenced by the mountain of mostly off-target offers that bombards both our real and virtual mailboxes.
展开▼
