SPSS Reinforces Defensive Analytics

摘要

When I last reviewed SPSS's Clementine BA (business analytics) application in 2004 (info-world.com/1530), I found great virtue in its effective graphical interface and its capability to systemize the building and storage of analytical routines for later reuse or reassembly. Since then, the demand for BA muscle has shifted radically from CRM toward the two U.S. economic sectors that are in steep growth: health care and national security. Clementine 10 aims squarely at meeting those sectors' needs, but in doing so, it also opens up plenty of applications for shops in other markets.