Strategic Business Analytics (Engelstalig)

摘要

It is the purpose of this workshop to clarify how analytics and data mining can be successfully adopted for strategic business applications. The workshop aims at providing a sound mix of both theoretical and technical insights, as well as practical implementation details, illustrated by several real-life cases. The workshop will be highly interactively organised. Background material will also be provided. Attendee profile: business analyst, (senior) data analyst, data miner, (senior) CRM analyst, marketing analyst, risk analyst, analytical model developer, etc. Prerequisites: the attendees should have a basic background in statistics.