IT Confidential

摘要

Harrah's Entertainment last week said that Gary Loveman would take over as CEO by year's end. The 42-year-old Loveman is the Harvard business professor who came to Harrah's in 1998 and brought with him sophisticated customer-relationship management, database-marketing, and yield-management strategies. He's credited with establishing Harrah's wildly successful―and widely emulated―Total Rewards customer-loyalty program, which tracks customers' playing habits down to the number of pulls on slot-machine handles. "Gary has been a key driver of our strategy and, more than any other individual, is responsible for enabling Harrah's to achieve our goals over the past four and a half years," says Philip Sartre, Harrah's current CEO. Sartre will remain as chairman of the board.