Wireless Keeps Co-Workers In The Loop

摘要

Jim Balsillie is missing. The chairman and co-CEO of mobile communications company Research in Motion Ltd. is on the road and supposed to call into the home office for a press briefing. The appointed time for the call has come and the phone is silent. But this isn't a problem for a company as (un)wired as RIM. A PR manager whips out her BlackBerry wireless E-mail device and thumb-punches a quick message into the tiny keyboard, sending a reminder and the proper call-in number directly to Balsillie's Black-Berry. Moments later, the phone rings, and the briefing proceeds. This devotion to the company's flagship product is repeatedly demonstrated over the course of the day. A meeting runs late, so participants E-mail co-workers to warn that they're behind schedule. A group arrives at RIM's manufacturing plant for a tour, and the guide isn't in the lobby, so a manager messages him. The guide arrives moments later.