Financial Times made headlines of its own recently when it un-veiled plans to introduce a new single license for corporate customers. With this new plan, customers will be able to access The Financial Times (FT) content through any digital channel.rnWhy? FT, which is owned by Pearson PLC, wants to ensure "a fair and trans-rnparent means" of delivering content as the world's leading business newspaper, reaching more than 1.3 million people. The new FT Content license is designed to give users access to FT digital content through FT.com and third-party services, while separating payment for FT content from the actual cost of the service. In other words, users can tap FT content from a single point of purchase while keeping access rights across many points. One industry guru summed it up by saying, "The FT wants the direct relationship—no other options."
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