SIIA Content Forum 2007

摘要

"There was a whole lot of net-working going on" at the Software & Information Industry Association (SIIA) Content Forum April 15-17 in San Francisco. Hand- shakes, introductions, and business cards kept the buzz going strong for the 2-day conference that touched some of the key challenges facing the SIIA membership in today's market. Ed Keating, SIIA's vice president of the Content Division, pointed to this conference as having a special "focus on tools, tactics, and strategies for success," while distinguishing between the fads that will eventually fade and the trends that will eventually change outlooks and challenge bottom lines.