TransMedia and Glide Integrate Compatibility and Collaboration

摘要

TransMedia Corp. chairman and CEO Donald Leka became immersed in audio and video content on the web when he served as senior director of new media for RxRemedy, an online health content creator and distributor. "My focus was in the multimedia area; basically distributing audio and video content through a white label system," says Leka. That interest in multimedia was compounded by the realization that many technological solutions were incompatible. "What I saw was lots of incompatible systems and things that didn't work well together," says Leka, who founded TransMedia as a solution to the problem. "The goal of TransMedia was to lower the proprietary barriers [created by technology companies] and make it easier for consumers and businesses to share and work together." Leka says that the initial focus of the company concentrated on developing a platform that could manage media-initially video and audio. "We thought if we could master audio and video, it would be easier to manage documents, images and other types of files," he says. "The emphasis was always on compatibility and integration. We really believe that you have to develop the product and make everything work really well together. So we focused on that integrated approach to product development."