Docmetrics: Engagement in Action

摘要

The next time you're reading a PDF online, someone may be watching you. While this may sound a bit Orwellian, Vitrium Systems, Inc. developed a way to track the eyeballs and reading habits of people who read PDFs. In fact, Gartner, Inc. named Vitrium Systems' Docmetrics technology as one of its Gartner Cool Vendors in CRM Marketing and Analytics, 2008. "This technology is great news for publishers who want to find out more about who's reading their content," says Peter Nieforth, CEO of the Vancouver-based company. The patented technology in the web-based Docmetrics can transform standard PDFs into "smart documents." Content providers can easily maximize the value of their content, whether it's white papers, case studies, data sheets, and other electronic marketing documents.