SIIA NetGain: A Mashup of Content and Software

摘要

The Palace Hotel in San Francisco was the site of the premiere SIIA NetGain conference May 18-21, a grand mashup of the software and content divisions, topped off with the 23rd CODiE Awards and Gala. According to Ed Keating, vice president of the content division at SIIA, "The timing was right for the content and software divisions to meet. For the past few years, the divisions have been working more closely together and their interests are converging more and more. The collaboration was already there." Keating coordinated this year's conference with David C. Thomas, executive director of the software division, where "technology starts with innovation and turns into excellence." Cloud computing/corporate clouds (sharing computing resources instead of relying on local servers or personal devices to handle applications), friction, social media, SaaS (software as a service), and mobile were the latest buzzwords, setting the stage for software and content to interact and collaborate. But growth is never without pain points.