Privacy—it's getting tougher to maintain, as is evidenced by the rise of identity theft. In fact, a growing number of Americans are making demands on corporate America to treat their personal information with secrecy. According to a Harris Poll sponsored by Microsoft, 60% of Americans said they've decided not to support a store because of doubts about the store's privacy protections. What is surprising is that it isn't just marketers who are trying to access personal information. The government has drafted private industry for "data collection duty" in the war on terror.
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