Worst Practices in Internet Advertising

摘要

In 1988, perennial presidential candidate Pat Paulsen was asked by the Seattle Post-Intelligencer for his view on wildfires and the environment. He said, "I think the major cause of forest fires is trees."rnPaulsen may have stolen that line from an old Smothers Brothers comedy skit, but I am reminded of it whenever I hear media industry analysts talk about the disappointing performance of internet advertising and how only a small percentage of print advertising has migrated to online.