Outsell Scout Analytics: A Strategic Partnership

摘要

Got content? Then you're sure to want to know how it is being used and just who is using it. The recent flurry of reports that elevated web analytics to the top of the content providers' collective agenda says it all: Content providers simply need more basic information about their users'habits, needs, and interests to meet their chang-rning demands. For example, the American Press Institute reports that 60% of newspaper executives are pondering their options for paid content, although 90% of them do not currently charge fees.