Using Multiple Data Channels to Understand Online Customer Needs

摘要

Grasping the needs of your online customers is crucial to providing them with the content, sales, and promotions that they desire. Knowledge is always power. You can't provide customers with what they want in a fun and engaging manner unless you understand them on a deeper level. Many online customers do comparison shopping and need a compelling reason to choose one vendor over another. But by understanding their needs, you can deliver a more personalized experience that can translate to an overall competitive edge for your business. It's a fundamental step to ensure online visitors are engaged with your brand and will commit to long-term loyalty.