This month, the content I'm reviewing comes from Online Searcher (OLS). Published bimonthly under the keen editorial tutelage of Marydee Ojala, OLS also boasts Barbara Quint as its senior editor. In its March/April issue, two articles take a look at how two "con" issues-contacts and contracts-can greatly impact the success of a project or even a business. In her research and consulting work, Jocelyn Sheppard often helps startup and early-stage companies move ideas into products. Her article, "Want to Move Your Technology to Market? Talk to an Engineer" (pp. 18-22), shows how contacting an engineer can enable companies to answer nine questions Sheppard believes are crucial to determining whether an innovation should be green-lighted or sent back for revisions.
展开▼
