The Value Proposition of OLEDs

摘要

As I set out this year to seek articles for the 2009 OLED issue of Information Display, I was compelled to take a step back and view the OLED industry as one not so intimately involved in it. I focused my thinking on the value proposition for small-to-large active-matrix OLED flat-panel displays (FPDs) and quickly realized the key was sitting right in front of me in everyday life. We are living in an energy-rnconscious or "green"-focused world at the same time that we have an ever-increasing desire for information to be displayed to us on our hand-held, laptop, or wall-mounted devices. This information is predominantly brought to all of us through FPDs. And AMOLED technology fits right into this picture, being a low-power or green technology, with excellent image quality and a low-cost roadmap. From this starting point, I decided to reach out to industry experts to write about these opportunities for AMOLED FPDs past, present, and future.