From ovens to cars, from mobile phones to tablet computers, from dynamic store signage to high-definition televisions, the dominant information-display technology clearly continues to be liquid crystal. Display Week 2012 reflected the leading role of LCDs in the industry; from the 10 sessions in the symposium (more than any other track) to the exhibit hall, the technology was visible at every turn. Traveling a Bumpy Road Participants of this mature technology are not coasting along on autopilot; they face some daunting challenges. One of the most significant was presented from the start at the Business Conference hosted by IMS Research the day before the exhibition opened. Several speakers made reference to the fact that LCD suppliers on the whole have lost money for the prior consecutive seven quarters. Stiff competition has forced them to find ways to reduce material and production costs; profit margins have been difficult to maintain.
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