Medicine information and packaging design initiated in an undergraduate graphic design curriculum

摘要

The paper describes a 5-week medicine information and packaging project assigned to undergraduate graphic design students. The aim of the project was to introduce students to participatory methods, concepts in benchmarking and initiate their design decisions based on analytical and diagnostic assessment. With criteria and considerations layered with interviews, documentation, writing responsibilities and assessing the amount of content found in medicine information and packaging, students quickly became aware in the shift of accountability and the importance of empathy not experienced in other projects.