From Lean Enterprise to Value Innovator: Using value innovation to identify and capture new growth opportunities

摘要

Growing a business is more difficult and complicated than it used to be, and most manufacturers have responded with a strategy focused on juggling growth-related variables such as currency fluctuations, government regulations, price volatility, etc. Consequently, new-product innovation advances in steps rather than leaps. This is unfortunate because making leaps in customer value is a proven strategy for industrial manufacturers that want to avoid being relegated to commodity producers.rnIn this paper, TBM Value Innovation Practice Leader Gary Hourselt elaborates on what it means to be market-driven and introduces concepts and tools that can help manufacturers identify and capture meaningful growth opportunities through lean product development. The examples of Vermeer Corporation and QuadTech illustrate how two industrial machinery producers used TBM's LeanStrategy for Growth® process to become market-driven companies that also are lean and efficient.