A strategic framework for a profitable business model in the sharing economy

摘要

There is an increasing interest in the rapid rise of the sharing economy, from both academicians and practitioners. Recent research has focused primarily on the relationship between sharing economy firms (service enablers) and customers. Moreover, service enablers have primarily allocated their resources to acquire a critical mass of customers. This study takes a balanced two-sided customer relationship approach toward understanding the dynamics of this triadic business model (service enabler - service provider - customer). To maintain this emerging economy's fast-growth pace, service enablers should strive to acquire, retain, and win-back profitable service providers and customers simultaneously.