机译:通过话语策略维持有争议的成熟市场的合法性:法国汽车工业中企业环境保护的案例
Univ Gustave Eiffel Inst Rech Gest 5 Bd Descartes F-77454 Champs Sur Marne 2 Marne La Vallee France;
Univ Lausanne Fac Business & Econ Route Chamberonne CH-1012 Lausanne Switzerland;
South Champagne Business Sch Lab Regards 217 Ave Pierre Brossolette F-10000 Troyes France;
Northwestern Univ Medill Sch Journalism 1870 S Campus Dr Evanston IL 60202 USA;
Legitimacy; Discursive strategies; Environmentalism; Contested markets; Mature markets; Institutional theory;