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机译:客户娱乐在B2B销售策略中的作用:专业买家和销售人员的比较见解
Calif Poly Pomona Coll Business Pomona CA 91768 USA;
Univ Memphis Fogelman Sch Business Memphis TN 38152 USA;
Neeley Sch Business TCU Int Business Ft Worth TX USA;
Univ Memphis Fogelman Sch Business Memphis TN 38152 USA;
Univ Memphis Fogelman Sch Business Memphis TN 38152 USA;
B2B sales strategy; Customer entertainment; Relationships; Social exchange theory; Reciprocity; Gratitude; Customer indebtedness;