Hone your brand, believability and style

摘要

This article focuses on the art and science of how professionals can be more effective at driving positive change. Effective implementation, known as getting to "done" on any improvement initiative, requires not just great solutions but the ability to earn buy-in from stakeholders. Bigger improvement opportunities typically mean larger and more complex stakeholder groups and more ebbs and flows along the journey. Combining brand, believability and style flexibility can increase your chances to succeed as a change agent.