Hanging on to good sales reps

摘要

Winning and keeping customers is the ultimate competitive challenge distributors face in today's business world. The sales force plays an integral role in that process, and exists to satisfy customer needs with the distributorship's available products and services. Operating in an increasingly cutthroat business environment, the effectiveness of an outside sales force -those "road warriors" who interact frequently with customers -can often determine a distributor's overall profitability.