As the 'e' turns

摘要

An interesting thing happened to the e-commerce wave last year. It got blown off course. Instead of e-commerce adoption building like a tidal wave, reality set in. Hyped-up expectations that gazillions of customers would begin doing Internet transactions didn't materialize. Dot-com exchanges exploded on the scene, but those that failed to attract enough buyers and distributors were dragged back into the surf.